We like meat.
For ages men have been
Hunting for meat,
Craving for meat.

Today meat is being shamed. 
It’s bad for the environment, 
It’s cruel to animals, 
It’s a danger to health. 

Do you need meat every day? 
No. But, if you’re gonna eat meat, 
Do it right. 
Don’t settle for artificial 
Supermarket or fastfood meat.

Why not choose 
Cattle raised with love by farmers?
Artisanal, prepared by butchers.
No additives, 100% natural. 
Meat like it is mea(n)t to be.

Eat honest meat.